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Goodbye Machiavelli is about exploring technology, innovation and leadership trends in an ever increasingly online world. Why the name? Well lets just say that "the prince's" methods are out of place in the new workplace.

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  • Steve Jobs
    Steve Jobs
  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
    Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
  • As One
    As One
  • The Big Switch: Rewiring the World, from Edison to Google
    The Big Switch: Rewiring the World, from Edison to Google
  • The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
    The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
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Thursday
Mar172011

Blogging is not dead - it just got smaller!

There is a guilt associated with writing a blog. How long has it been since my last update? Am I blogging enough? Will I loose my audience (did I have one to start with)?

If I look at my own blog, I have found that the time between blog posts is getting longer and longer. It's not that my overall level of busyness is increasing - nor has my overall enthusiasm to publish diminished - so whats happening? In a word - microblogging.

I do the vast majority of my publishing today via microblogging services such as Twitter and Facebook. Fast, easy and bite sized. If I look to innovation in the social media space it all seems to be reinforcing short form content - Squarespace (microblogging with location) - Instagram (microblogging of pictures). In addition, my current attention for video (a la YouTube) is about 3 minutes. Any longer and I'm bored.

So is long form content going the way of the dodo? Are we conceding defeat to our mild cases of ADHD?

Stay tuned for my next blog post - it just might take a while.